Customer experience, also known as CX, is your customers' holistic perception of their experience with your business or brand. CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you.It's important to ensure a positive customer experience so customers build brand loyalty and affinity, evangelize your product or service and refer their friends, and leave you positive customer reviews that will help your business retain revenue and earn new customers.Customer service experience is the experience that a customer has with a brand. ... A customer might have a pre-purchase question about a specific product. They might have a question about payment or billing, or need to return an item after buying. These are all examples of customer service.
